Review automation that earns reviews

Impact at a glance

By overhauling Jungle Scout’s neglected Review Automation feature, I helped drive a double‑digit lift in key metrics: a first‑month 11% increase in Amazon/Jungle Scout account syncs and a 6.5% rise in account upgrades

Background

Jungle Scout’s Review Automation tool automatically sends review requests on Amazon, saving sellers time and helping them collect social proof.

Challenge

However, the initial version lacked flexibility: sellers couldn’t control the timing of requests or choose which products to include. As a result, many disabled the feature and churned.

Recognizing this gap, I proposed an overhaul. My goal was to turn Review Automation into a high‑impact feature that reduced churn, increased account upgrades and became a selling point for our platform

Discovering & Defining

Cross-team collaboration

To build a case for investment, I partnered with Customer Success and Business Intelligence.

  • 68% of churned users were non‑sellers

  • 29% were sellers with Review Automation turned off

  • Only 3% had Review Automation enabled

  • Sellers using Review Automation were 89% less likely to churn by month’s end

I supplemented this quantitative insight with qualitative research, reviewing over 250 ProductBoard submissions, shadowing support tickets and interviewing users to understand pain points and desired improvements.

The research highlighted a clear need for scheduling options, granular control and better visibility into performance.

I used these findings to build a compelling case for leadership and secured buy-in, drafted the product brief, and kicked off execution

Designing the solution

Holistic view on review requests

Sellers now get a clear, 30-day overview of how their review requests are performing. I used prominent callout cards to surface the most important metrics at a glance.

They can also view and customize default time delays by marketplace, serving as a starting point for setting a custom schedule.

Setting time delay on a product level

The second level of customization happens at the product level (in Product Setting).

This allows users to set time delay or skip requests for individual parent products or their variants.

Customizing the review requests for an order

The next layer of control lets sellers customize when review requests for an order. Sellers can manually override existing review request settings for a product or marketplace.

Review request logic can be configured directly from the table, with connective tissue to the Product Settings page.

Conclusion

"I LOVE Review Automation. I started using Jungle Scout's new Review Automation in Jan. with 355 review, 7 months later, I currently have over 2000 review"

Kim Meckwood, Click & Carry

"I pay for Jungle Scout because of Keyword Scout, and Review Automation. My favorite part is being able to have different settings for individual listings"

Customer Interview

Project learnings and impact

We successfully launched Review Automation, setting a new internal benchmark for what a sticky, high-impact feature looks like.

Key learnings from the project:

  • Complex logic demands clear guidance. When a feature has multiple layers, every step needs to feel intuitive.

  • Multi-dependent experiences require early, end-to-end journey mapping to avoid fragmentation.

  • Users pay to simplify. Eliminate manual work, and you’ve built a solution that sticks.

Let's collaborate

Got something cooking? Whether it’s just a sketch or fully scoped, I’m happy to help.
Shoot me a note: zaidalirasool@gmail.com

Zaidali Rasool, Rhizhome (C) 2026