Senior product designer
I'm a calm, organized, and confident thinker who leads with a strong understanding of business requirements, and empathy for the end user.
I design across the entire product lifecycle—from visionary concepts to iterative optimizations—grounding my decisions in user insights, cross-functional alignment, and scalable systems thinking.
Currently leading the design of Recharge’s Checkout offerings for Shopify Plus merchants; previously spearheaded design for their Rewards suite, and helped launch a 0-1 offering - Referrals.
Ottawa based, with roots in Mumbai, and I'm ready to take on my next design challenge.
MY Process
Discovery: Every design challenge begins with deep collaboration—engaging stakeholders to capture the full context and vision.
Define and Design: I combine user journey mapping, rapid brainstorming, and agile strategy sessions to distill insights into elegant, user-centered solutions.
Featured work
Driving adoption with a loyalty offering that delivers
Responsibilities
MVP launch, rapid iterations, domain expertise, UI/UX, product development and strategy.
Summary
Taking Recharge from a subscription only to a subscription and retention offering by revamping and expanding our loyalty offering, to deliver valuable solutions to both the merchant and customer.
Reducing Friction: Strategic overhaul to combat churn
Responsibilities
User research and testing, UI/UX design, prototyping, rapid iterations.
Summary
Jungle Scout’s browser extension provides Amazon sellers the data and insights needed to succeed on the platform. Facing elevated churn rates and potential market share loss, I conducted deep product analysis, pinpointed key usability issues, and championed a strategic overhaul to reclaim competitive ground.
Enhancing Review automation by leveraging User Feedback
Responsibilities
Cross-team collaboration, User research, User testing, UI/UX design.
Summary
Identified the business and customer requirement, and spearheaded the upgrade to Review Automation. An Amazon approved solution that completely automates the Seller Central review request process for Jungle Scout users.
What’s It Like to Work with Me?
Rhonda G.
Design Director, Ex-Amazon Microsoft
Zaid is a talented, insightful designer who raises the bar on every project he takes on. He digs deep to understand the user problem and partners well with engineering.
Zaid is a great team player, always helpful and available.
At Jungle Scout, we worked on highly technical, data-centric solutions to complex information gathering and analysis problems. Zaid had a remarkable facility for simplifying these complicated experiences; his designs almost always delivered significant measurable improvements.
I would happily have Zaid on any team of mine!
Kayla S.
Senior Product Designer, Recharge
I've had the opportunity to work with Zaid as Senior Product Designers together at Recharge. I've seen Zaid tackle a number of difficult UX challenges in our time together, one of those being taking a simple membership program to a robust loyalty offering. It was a behemoth of a problem to solve, and Zaid's team has seen strong success, which is a testament to Zaid's research, understanding of the problem space, and his design skills.
The thing about Zaid is that no matter how difficult the challenge, he always faces it eagerly with a smile on his face. He's willing to learn and is humble, and he wants to do his work well. He is intentional with his work, always willing to share and never lets ego get in the way. He's the kind of designer I'd choose to work with over and over again.
About me
My 7+ years of design experience in e-commerce, med-tech, and video games have taught me that impactful design extends far beyond creating a slick UI and meeting feature requirements.
To me, good design is about broadening perspectives and understanding the external world—whether it’s global events, local challenges, or the latest trends in your industry. It’s about empathy, observation, and continuous learning. Less talking, more listening. Less trying to impress, more striving to understand. This mindset not only leads to better design outcomes but has also led to me forming fulfilling and lasting relationships both in and outside of work, while helping to skyrocket my growth as a human and designer.
On the side, I co-run Rhizhome - a plant furniture brand - with my wife, Zainab, snap pictures on my travels, visit local art exhibits, and occasionally revisit a digital painting project that I probably should have abandoned ages ago.
Contact:
zaidalirasool@gmail.com,
LinkedIn.
